Susan LaffertyPhrases from other cultures land in our sentences and frequent our conversations.
One of those? “Same same, but different.”
We are the same. But different.
In our trek across oceans and sojourns in other lands, we see this.
Face to face. While talking about family. Life. Hopes. Dreams. Pain. Struggle.
Same same, but different.
It’s no secret. There’s strategy in advertising. A bid for my buy-in.
“If you conform, you’ll truly be successful.” In your field. Home. Community. Life.
“Purchase that to make your life complete.” “Wear this particular clothing line to fit in and stand out.”
“You’ll never move ahead if you don’t hold to this worldview.”
So they say. Or insinuate. Messaging at every turn.
