It’s no secret. There’s strategy in advertising. A bid for my buy-in.
“If you conform, you’ll truly be successful.” In your field. Home. Community. Life.
“Purchase that to make your life complete.” “Wear this particular clothing line to fit in and stand out.”
“You’ll never move ahead if you don’t hold to this worldview.”
So they say. Or insinuate. Messaging at every turn.