Susan LaffertyIt’s no secret. There’s strategy in advertising. A bid for my buy-in.
“If you conform, you’ll truly be successful.” In your field. Home. Community. Life.
“Purchase that to make your life complete.” “Wear this particular clothing line to fit in and stand out.”
“You’ll never move ahead if you don’t hold to this worldview.”
So they say. Or insinuate. Messaging at every turn.
Once a year, I see it.
Visual of my blindspots.
Patterns of grey and black mapped out on a screen in the ophthalmologist’s office.
In life, blindspots can creep in. And continue. Unnoticed. Never addressed.
Endangering vision and obedience.
Something new. Blank page of another year. Month. Day.
Unwritten. Unspoken. Unknown by me.
At the open door sits fresh, white snow as far as the eye can see. Waiting for the first footprint.
Looks like hope.
